Scope
The decision, responsibilities and limits are written before work starts.
Privacy
Only the data needed to answer.
Contact, company, country, segment, timing, budget, stage, score, route, locale, source, consent and message.
Evidence
Sources, market contact and confidence are visible.
Boundary
A NO-GO and a refusal are valid outcomes.
Measurement choices
Optional visit and click measurement uses PostHog and Google Analytics 4. You can separately allow Microsoft Clarity’s masked session replay. These three tools load only after the corresponding permission and may store identifiers in your browser. Form field contents are not added to browser analytics events; page addresses and referrers are filtered. Use “Privacy choices” at the bottom of the page to refuse or withdraw permission at any time. Withdrawal clears the associated browser storage and reloads the page. Contact forms continue to work independently. Existing Cloudflare performance measurement remains separate.