Test a market with its own buyers before you scale
One market, one segment, one offer in front of real buyers and partners for eight to twelve weeks. You get a verdict, an evidence file and a launch kit, whatever the verdict.
Scale of test: 1:50 answers on documents, 1:10 tests your assumptions and signs the thresholds, 1:1 runs a live pilot with real buyers.
A page from the file
| Test | Threshold signed before | Measured | Result |
|---|---|---|---|
| Demand | 12 qualified demo requests in 8 weeks | 9 | Below the bar |
| Price | 3 of 6 buyers accept the lower band | 4 of 6 | Pass |
| Channel | 2 vetted distributors ready to resell | 2 | Pass |
The verdict follows the scorecard. Here: GO-IF, with two named conditions.
What you keep, whatever the verdict
Evidence file
The scorecard against the thresholds signed before the pilot, every test with its method and sample, the field signals and the conditions.
Launch kit
Localized web presence, landing pages, sales deck, outbound sequences and partner one-pagers, usable on launch day.
Partner shortlist
Qualified partners with vetting notes on capacity, incentives and references.
90-day plan, or reopening triggers
After a GO: the first ninety days. After a NO-GO: the changes that would justify testing again.
The four phases
Probe
The audit’s tests, run in depth: real demand, tolerated price, competition as the buyer lives it. Eight to twelve field conversations.
Reshape
Positioning, proof points and sales narrative rebuilt for the local buyer, from field verbatims, not from home assets.
Build
The launch kit, produced to be used as it is. Native-speaker and cultural review before anything goes live.
Activate
Instrumented message tests, five to ten qualified partner conversations, weekly iteration.
Before we start, and how it can end early
- An audit delivered with a PILOT recommendation and thresholds signed in writing.
- A decision-maker available one hour a week, and access to product, pricing and materials.
- If the first phase kills the thesis, we can deliver the verdict in week four or five. The fee does not change.
Fixed fee for one market, one segment, one offer. The audit fee is credited in full. Each pilot has a full-time operator, so we run two at a time and give you the real date of the next open slot.
Qualify for a pilot
Questions about the pilot
What is a market entry pilot?
A live, eight-to-twelve-week test of one market, one segment and one offer with real buyers and partners. It ends in a contractual GO, NO-GO or GO-IF verdict, an evidence file and a launch kit.
How much does a market entry pilot cost?
From $49,500, fixed fee, for one market, one segment and one offer. The audit fee is credited in full. The fee does not depend on the verdict.
What do I get if the verdict is NO-GO?
The full evidence file, the launch kit built so far, the partner shortlist and the changes that would reopen the market. A well-argued NO-GO is delivered with the same care as a GO.
Qualify for a pilot
Describe the decision and the market. A person reads it and tells you whether a pilot is the right next step, or which step comes first.
- 1:50Report
- 1:10Audit
- 1:1Pilot
- 0Prepare first