First answer

If the question is one country and the facts exist on paper, a sourced report answers it for $3,450; a field study starts near $10,000.

Check your case in 4 questions
01Report

A sourced answer to one international decision

A custom report on any country: sourced evidence, a confidence level on every claim, a strategy and a 30/60/90 action plan. $3,450, fixed fee.

Scope1 country, 1 decision
Fee$3,450 fixed
EvidenceA source and a confidence level on every claim
Ends withProceed, adapt or stop

Which evidence answers your question?

Four questions. Sometimes free sources or a syndicated report are enough, and the answer says so. A custom report only wins when the question is your own decision.

01What do you need to know?
02Could published data answer it?
03Can someone on your team spend a few days on desk research?
04Budget for this evidence?
Example, not your answer

The example reader said: Which of several countries to try first · Partly: the data exists but must be weighed against our decision · Yes · $500 to $3,449

Build it yourself from free sources

$0, plus a few days of your team’s time

Trade flows, income, company counts and search interest are free for most countries; the list is further down this page.

Screen the shortlist on the free sources below (trade flows, income, search interest), then spend on the country that survives.

Runner-up: A freelance research analyst, one-off, $25 to $70 an hour; fixed projects from $250. Cheaper for gathering public data against a short brief, if you check the sources yourself.

What is a market intelligence report?

A market intelligence report gathers what is already known about a market (buyers, competitors, channels, prices, regulation) and weighs it against one business decision. Market research collects new data, usually through surveys or interviews. A syndicated report covers a whole sector or country, and every buyer gets the same document.

Six ways to get market intelligence, with prices

RouteTypical priceAnswers your decision?Limit
Build it yourself$0, plus your team’s daysIf you know where to look and how to weigh the sourcesNobody checks your reading
Syndicated report$4,750 to $4,950 for one user, publishers’ list pricesRarely: it is written for a whole sectorThe same document for every buyer
Freelance analyst$25 to $70 an hour; fixed projects from $250 to $4,000 and more on freelance marketplacesIf your brief is preciseYou set the scope and check the sources
Market research firmDesk research about $4,480 to $6,720 and typical projects about $8,960 to $13,450 (published 2025 rates, quoted in euros); focus groups $10,000 to $30,000 (published 2023 rates)Yes, for what buyers sayWeeks of fieldwork; what buyers say, not what they do
Strategy consulting firm$367 to $488 an hour for strategy staff on US federal schedulesYes, with a teamPriced by the hour; multi-week engagements
Go International Advisory report our service$3,450, fixed: one country, one decisionYes: the decision is the briefDesk evidence; buyer behaviour is tested in the audit or the pilot

Sources, read on 12 October 2026: Mordor Intelligence, report page · Grand View Research, licence prices · Upwork, hire market researchers (archived 2 March 2026) · IntoTheMinds, what market research costs (2025) · Drive Research, focus group costs (2023) · US GSA CALC ceiling rates. Euro prices converted to dollars at the ECB reference rate of 9 October 2026 (1 EUR = 1.1206 USD).

What each route to market intelligence costs, and whether it is built around your decision$100$1k$10k$100kFree sourcesfree, your timeFreelance analyst$250 to $4,000+Our report$3,450Syndicated report$4,750 to $4,950Research firm, desk study$4.5k to $6.7kResearch firm, focus groups$10k to $30kStrategy firm, 1 week$14.7k to $19.5kBuilt around your decisionPartlyNot your decisionOur serviceYour team’s time is not priced.What each route to market intelligence costs, and whether it is built around your decision$100$1k$10k$100kFree sourcesfree, your timeFreelance analyst$250 to $4,000+Our report$3,450Syndicated report$4,750 to $4,950Research firm, desk study$4.5k to $6.7kResearch firm, focus groups$10k to $30kStrategy firm, 1 week$14.7k to $19.5kBuilt around your decisionPartlyNot your decisionOur serviceYour team’s time is not priced.
A report built around your decision costs less here than one syndicated licence. A research firm’s desk study starts near $4,480 and field work with focus groups near $10,000; one consultant-week at federal ceiling rates comes to $14,680. Free sources cost your team’s time.

A page from the file

Claim register, page 14Sample extract, fictional company
ClaimSourceConfidence
Plant managers buy this software through integrators, not directly.Trade association surveyHigh
No local price reference exists below the premium band.Public price lists of five vendorsMedium
Buyers expect sales and support in Japanese.Buyer interviewsHigh

Implication for the decision: budget an integrator program before any direct sales.

What is in the report

01

Decision brief

The named decision, the options on the table and what would change your mind.

02

Market map

Who buys, who competes and how the channel works in that country.

03

Demand and competition evidence

What buyers search for, pay for and already use.

04

Channel economics

What reaching the buyer costs, and through whom.

05

Strategy and 30/60/90 plan

A recommended entry route and the first three months, written to be executed.

06

Source register and fieldwork questions

Every claim tied to a source and a confidence level, plus the questions only fieldwork can answer.

Building it yourself: the free sources

Start from the decision, then fill each section of the outline above with sources you can cite. These are free and cover most countries:

Give every claim a source and a confidence level, and write down the questions only buyers can answer. That list is where desk research stops.

Who prepares the report

The research runs on an AI pipeline, which is how a custom report stays at $3,450, and the operator checks it before delivery. It opens with a five-minute version of the answer, and every claim carries its source and confidence level. To see the format first, read the sample evidence file.

Where the report hands over

  • The report settles what documents can settle. How buyers behave is the next question, and the audit or the pilot answers it.
  • Legal, tax and customs questions go to licensed specialists, and we point you to them.
  • India-specific intelligence is delivered through Tensor Advisory, with your explicit consent.

Comparing firms before you commit? Read the buyer guide to market research firms

$3,450 fixed

One country, one named decision. Extensions are scoped before you pay. The fee does not depend on what the report concludes.

Questions about the report

How much does a market intelligence report cost?

A custom Market Intelligence Report is $3,450, a fixed fee, for one country and one named decision. Extensions are scoped before you pay.

What does a market intelligence report contain?

A decision brief, a market map, demand and competition evidence, channel economics, a strategy with a 30/60/90 action plan, a source register with a confidence level on every claim, and the questions that only fieldwork can answer.

Can the report replace a pilot?

No, and it is priced for that: for $3,450, a report settles what documents can settle. When the open question is how buyers behave, the next step is an audit or a pilot.

Not sure the report is the right start?

Describe the decision. A person reads it and answers with your first step: report, audit or pilot.

Possible answers
  • Report
  • Audit
  • Pilot
  • Prepare first