+Decision notes
Decision notes
Short guides, grouped by the decision they help you make.
Choose how to enter
How to Choose a Market Entry Strategy: B2B FrameworkLearn how to choose a market entry strategy by comparing export, partnership, licensing, acquisition, direct investment and a bounded pilot.Market Entry Mode: Choose with Evidence and ReversibilityCompare market entry modes for B2B teams by control, commitment, evidence and reversibility, then choose how to sell and operate in a new market.Market Entry Strategy Types: A Practical B2B GuideCompare market entry strategy types, including exporting, licensing, joint ventures, acquisition, and ownership, then follow a sourced selection sequence.Market Entry Framework: Evidence Gates and Stop CriteriaUse this market entry framework to move from thesis to route, pilot, and commitment through explicit evidence gates and written stop criteria.Market Entry Strategy Analysis: Operator TemplateUse this market entry strategy analysis template before choosing a mode. Test demand, channel access, control, capital, regulation, and exit options.Market Penetration vs Market Development: B2B RuleCompare market penetration vs market development using a B2B decision rule, then separate penetration from market share before choosing a route.Market Validation vs Market Size: Test the DecisionMarket validation vs market size for one country: separate possible demand from live evidence, then choose the next bounded entry decision.
Choose who helps you
Market Entry Consultant: Evidence, Decisions and Stop RulesChoose a market-entry consultant by the questions, evidence, decisions and stop conditions delivered before a live pilot in a named distant market.Market Entry Services: Choose the Evidence Before the BetCompare market entry services by decision, evidence, owner, stop condition and output before a mid-market B2B team commits to a distant market.International Market Entry Consulting 2026: Buyer ChecklistUse this 2026 buyer checklist to accept international market entry consulting proposals gate by gate: deliverable, evidence, owner and go/stop decision.Market Entry Strategy Consulting for One Named MarketMarket entry strategy consulting for a mid-market B2B decision: define the brief, source the evidence, set thresholds and scope a bounded pilot.International consulting services: a buyer's guideChoose an international advisor by testing the evidence, stage gates, local execution, deliverables and ownership behind the proposal.International Trade Consultant: Scope Buyer ChecklistBuyer checklist for hiring an international trade consultant: map customs compliance, duty work, and named-market evidence to the right specialist and deliverable.Business Strategy Consulting for International ExpansionWhat an international-expansion strategy engagement must produce before management commits: a decision record, evidence file, test plan and explicit verdict.Corporate advisory services: who owns the market-entry decision?Separate company valuation and deal advice from country-market evidence, then decide whether to proceed, revise, stop, or run a bounded pilot.Market Research Consulting Firm: How to ChooseChoose a market research consulting firm by matching its scope, evidence, methods, assumptions, deliverables, and cost structure to one market decision.Market Research Firms: Choose by Expansion DecisionChoose a market research firm for a named international expansion decision. Compare four provider types, request evidence, and score proposals.
Choose the study
Market Feasibility Study for a Go or No-Go DecisionBuild a market feasibility study for one named foreign-market decision, covering demand, competition, operations, financial evidence, and go or no-go.Market Opportunity Analysis: A Practical Decision GuideBuild a market opportunity analysis that tests demand, buyer access, route to market, constraints and economics before an international launch.Market Research Examples for B2B Market Entry DecisionsB2B market research examples matched to the open decision, method, reviewable evidence and verdict rule for testing a named distant market.Market Research for International BusinessMarket research for international business: a sourced process for desk research, interviews, target-market checks, and a bounded test-or-stop decision.Market Research for Small Business: A Decision GateUse market research to test a small business move into a foreign market and turn evidence into specific action items or a business decision.
Plan the launch
International Business Strategy: Choose a CountryBuild an international business strategy around one country, one buyer and offer, a supported entry mode, a bounded pilot, and a stop or revise condition.B2B Go-to-Market Strategy: Build an Evidence FileBuild a B2B go-to-market strategy as an evidence file for one named market, with assumptions, buyer conversations, pilot gates and stop decisions.Go-to-Market Strategy Slide: A Pilot DecisionUse a go-to-market strategy slide to name the market, buyer, route, evidence, risks and next test before funding an international pilot.Market Expansion Strategy: An Evidence-Led FrameworkBuild a market expansion strategy for one named market using evidence, route choices, a live pilot, stop conditions and a clear decision owner.
Weigh the risk
Country Risk Assessment for a Bounded Market-Entry DecisionA country risk assessment connects country, regulatory, demand, partner, payment and exit evidence to a bounded market-entry decision.International expansion risk assessment: named market decisionBuild an international expansion risk assessment that connects country evidence to route, exposure, ownership, stop conditions, and a live test before commitment.
Carry the decision into the market
Transcreation Services for a New Market: from $4,950Transcreation services for brand and sales copy, rebuilt for one market from the evidence on its buyers, with a native-speaker pass. From $4,950 per market, fixed.Market-Adapted Marketing for a New Country: from $6,950Positioning, channels, creatives and funnels rebuilt for the market you enter, on top of report evidence. From $6,950 per campaign, fixed fee.
Eight questions, two minutes
The Reality Check names your first step: report, audit or pilot, or what to prepare at home.