1:50On paper
Market Intelligence Report
$3,450 fixed
A custom report on one country and one named decision: sourced evidence, a confidence level on every claim, a strategy and a 30/60/90 action plan.
- Scope
- 1 country, 1 decision
Know if a country will buy before you bet on it.
Test the scale model before you build the plant. Fixed-fee evidence for companies going abroad, from $3,450.
Take the Reality Check- Market entry advisory, fixed fees
- 8 questions, 2 minutes
- Verdict GO · NO-GO · GO-IF
- Fee independent of the verdict
A deck is not evidence.
A promising market tells you nothing about who will buy, or what it will cost you. Before you commit capital, we put one named question in front of sources and, when the stakes justify it, in front of real buyers.
- In a deck
- A market size, a growth curve, an opinion.
- In a test
- A named question, sources, a threshold signed before, real buyers.
One question, run through the tunnel.
Will Japanese mid-sized manufacturers pay for our maintenance software?
- Lot
- Test 01, fictional
- Destination
- Japan
- Contents
- Sources, a threshold, a test
- Handling
- Verdict GO, NO‑GO or GO‑IF
One country. One buyer. One decision.
- CountryJapan
- BuyerPlant managers in mid-sized manufacturers
- DecisionBuild a local team in 2027, or not
Every claim carries a source and a confidence level.
- HighManufacturers buy maintenance software through integrators, not directly.
- MediumNo local price reference below the premium band.
- HighBuyers expect Japanese-language sales and support.
The bar is set before the test, in writing.
- GO12 or more qualified demo requests in 8 weeks.
- GO-IF8 to 11, with named conditions.
- NO-GOFewer than 8.
A proportionate test, with real buyers.
- Week 1-8Localized page and targeted outreach to plants.
- Week 3-6Conversations with distributors, vetted one by one.
- Week 6One price put in front of buyers, not asked about.
- Measured9 demo requests, against 12 needed.
- Condition 1A Japanese-speaking pre-sales partner is signed.
- Condition 2The price is tested again at the lower band.
Four scales of test. Pick the smallest one that settles your decision.
1:10On assumptions
Market Reality Audit
$9,500
Two to three weeks to write down your assumptions, scan what could kill the entry, and fix the GO, NO-GO and GO-IF thresholds before optimism can move them.
- Duration
- 2 to 3 weeks
- Credit
- 100% against the Pilot
1:1In the market
Market Entry Pilot
from $49,500
One market, one segment, one offer in front of real buyers and partners for eight to twelve weeks. A verdict, an evidence file and a launch kit, whatever the verdict.
- Duration
- 8 to 12 weeks
- Capacity
- 2 pilots at a time
1:1After a GO
Market Desk
In conversation
After a GO: a quarterly activation retainer, scoped to your situation and quoted in conversation.
- Term
- Quarterly
The verdict follows the number, not the mood.
Signed before the test: GO at 12 or more qualified demo requests in 8 weeks, GO-IF from 8 to 11 with named conditions, NO-GO below 8. Drag to see how the same file reads.
Threshold set before the test
GOGO-IFNO-GO
081220
GO-IF. Close, with conditions.
The market answered, but under the bar. You commit only when named conditions are met, each testable, each with an owner and a date.
Fictional case, the same file as above. The fee does not depend on the verdict.
Who this is for, and who it is not.
Not for you if
- You want a confirmation, not an answer.
- You need a deck to impress someone inside the company.
- You only need translation, legal or tax work.
For you if
- You already sell at home and a country is on the table.
- You would rather pay to hear NO-GO than find out after launch.
- Someone can decide within two quarters.
Two test sections.
We run two pilots at a time, so each one gets a full-time operator.
Questions buyers ask before they start.
How do I test a foreign market before investing?
Name one country and one decision, check them against sources, then put the open question in front of real buyers at small scale.
That is the route here: a sourced report first, an audit when you need thresholds, a live pilot when the stakes justify it. The Reality Check tells you where to start.
How much does a market entry study cost?
A custom Market Intelligence Report is $3,450, fixed. The Market Reality Audit is $9,500 and credited in full against the Pilot. The Pilot starts at $49,500.
Fees are fixed, never hourly, and never depend on the verdict.
How long does a market entry pilot take?
Eight to twelve weeks.
If the first phase kills the thesis, the verdict can be delivered early. The fee does not change.
What happens if the verdict is NO-GO?
You keep the evidence file, the launch kit built so far and the changes that would reopen the market.
A well-argued NO-GO is a finished mission, not a failed one.
Do you handle legal, tax or translation?
No. We say so and point you to partners.
Localization is a separate scope, from $4,950 per market, and it is transcreation, not literal translation.
Is the Reality Check a market test?
No. It is a two-minute routing aid, not market evidence.
It tells you whether to start with the report, the audit, the pilot or nothing yet.
Eight questions to find your scale.
The Reality Check takes two minutes and tells you honestly whether to start with the report, the audit, the pilot or nothing yet.
Take the Reality Check